In Your Limited Copy Of The Black Book, Producers Guild Member Reveals
How Anyone Can Ethically Steal Hollywood's Secret Weapon Used By Insiders To Get Funding, Talent & Deals
Master Proof Of Concept Film Scripting And Start Turning Your Ideas Into Funding,
Representation, and REAL Momentum—Without Experience, Connections, Or Begging for Permission.
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Turn Your Movie Dreams
Into Reality— Fast
If you’ve got a killer idea for a film or TV show—or you are the talent and just need the industry to take you seriously—this one strategy can change everything.
It’s not networking.
It’s not cold emailing reps.
And it’s definitely not waiting for someone to give you a chance.
It’s a proof of concept film script—executed with precision.
This little-known, and often misunderstood format has launched major careers and million-dollar franchises, from Saw to District 9, Bel-Air to Sling Blade.
Actors, writers, and directors like Vin Diesel, Billy Bob Thornton, and Robert Rodriguez all used it to skip the gatekeepers and take control of their careers. And now, you can too.
The Proof of Concept Film Black Book
reveals the step-by-step formula to write POC scripts that get investors interested, attract name talent, and make real decision-makers say, “We want in."
Daniel Brea, CEO | Art To Income
Inside This Proven System Used By Working Professionals For Nearly 20 Years To Generate Millions In Funding And Career Breakthroughs
—You’ll Discover
✅ The proven POC scripting formula that gets real-world results (even if you’ve never written anything before)
✅ How to reverse-engineer your POC to grab the exact investors, agents, or collaborators you need
✅ The biggest POC mistakes that kill projects before they start—and how to avoid them
✅ Creative strategies to make your POC work 10X harder, turning one script into dozens of opportunities
✅ How to position your POC so people see you as a serious creator or performer, not just another hopeful
✅ What to do after the script is done, including how to shoot it lean, pitch it smart, and get people talking
This isn’t fluff. This is the same method used to generate viral videos, land meetings with top-tier producers, and build a profitable career from scratch—even without film school, a trust fund, or a single contact in the industry.
About The Authors
Daniel Brea
Award-winning filmmaker, producer, & creative strategist with nearly 20 years of experience in the Los Angeles film and media industry. A member of the Producers Guild of America (PGA), he has directed high-impact shorts and branded content for T-Mobile, Major League Baseball, Crayola, and Bazooka Candy Brands.
He’s produced independent films, TV projects, and viral videos that have reached hundreds of millions. His collaborators include former Disney CEO Michael Eisner, Terminator 2 and Mortal Kombat producer Larry Kasanoff, Oscar-winner Jonathan Sanger, and global icon Jennifer Lopez.
Daniel’s success stems from the unique sales and marketing systems he developed alongside his Proof of Concept methodology. These strategies have generated millions in revenue, deals, and opportunities— not just for his own projects, but for the filmmakers he mentors through his Art to Income program.
Michael Robert Kessler
A graduate of Daniel’s mentorship program who found significant success as a writer, producer, and film director. As CEO and creative director of Florida-based Bad Monkey Pictures, Michael has led the creation of proof of concept films, branded shorts, and visual strategies that help emerging filmmakers launch careers, secure funding, and move projects forward.
He has implemented and refined Daniel ’s proof-of-concept methodology, evolving it into a repeatable system for developing, pitching, and selling high-concept work. Michael currently serves as a creative and production strategy coach within the Art to Income mentorship program, helping filmmakers position their work for visibility, traction, and long-term success.
The True Cost Of Innocence
A child touches fire not out of recklessness—but wonder. They don’t know what they don’t know. And it’s only after the burn that they understand the danger.
This is how most producers, filmmakers, actors, etc. approach their projects and careers. Innocently but blindly. With raw passion, yes. But without guidance. They shoot a trailer or a tv pilot when they should’ve written a POC.
They cobble together scenes that “feel cool” without knowing how decision-makers actually think. They don’t know that what they’re doing is quietly killing their chances before they’ve even begun.
It’s not your fault. Until now, no one showed you the real blueprint.
But now that you’re here, the cost of staying innocent becomes a choice. And that cost is measured in years lost, scripts ignored, projects that die before they are born and never stood a chance due to a mere series of innocent oversights.
The Black Book wasn’t made to inspire you. It was made to protect you— from wasted time, misfired efforts, and dreams that stall for reasons you’ll never even see coming…
until you just...
Give up.
Don’t get burned.
Open the Black Book.
Best,
- Daniel
A child touches fire not out of recklessness—but wonder. They don’t know what they don’t know. And it’s only after the burn that they understand the danger.
This is how most producers, filmmakers, actors, etc. approach their projects and careers. Innocently but blindly. With raw passion, yes. But without guidance. They shoot a trailer or a tv pilot when they should’ve written a POC.
They cobble together scenes that “feel cool” without knowing how decision-makers actually think. They don’t know that what they’re doing is quietly killing their chances before they’ve even begun.
It’s not your fault. Until now, no one showed you the real blueprint.
But now that you’re here, the cost of staying innocent becomes a choice. And that cost is measured in years lost, scripts ignored, projects that die before they are born and never stood a chance due to a mere series of innocent oversights.
The Black Book wasn’t made to inspire you. It was made to protect you— from wasted time, misfired efforts, and dreams that stall for reasons you’ll never even see coming…
until you just...
Give up.
Don’t get burned.
Open the Black Book.
Best,
- Daniel
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